Ed Sheeran photographs

I have chosen these photographs to look at for inspiration for a concept for Toby's photoshoot, due the similarities in his and Ed Sheeran's brand identities. I find the first two images especially aesthetically pleasing, and I may go with this idea of experimenting with reflections, although I definitely would like to have a guitar visible in the photographs in order to display Toby's acoustic singer-songwriter genre to his audience. I also think I should dress him in casual clothing in order to conform to his brand identity. 

My next steps are to plan out an exact concept (props/lighting/costume/angles/location etc.)  and then arrange a suitable time with Toby.